Service 01 · Launch

Open up the public sector as a new market.

For a company that doesn't yet sell to the public sector. The two most common barriers are fear of bureaucracy and pricing assumptions — both are correctable. Public procurement spans dozens of sectors: specialist expertise is well remunerated, and competition is surprisingly limited.

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Who it's for

When the starting point is this.

This service is for a company that has grown on the back of the private sector and wants to assess whether the public sector is genuinely an interesting market — and if so, how to get started sensibly. Finland's Procurement Act was reformed on 18.6.2026: in-house contracts that do not meet the new ownership requirement must be terminated by 30.6.2027. This brings new tenders into sectors that haven't had an open market.

Services

Two ways to get started.

Choose based on your situation: a quick written assessment before a bigger commitment — or a full launch engagement straight away.

Quick starting point

Readiness Assessment

A written assessment of whether your company has the prerequisites to succeed in public sector tenders — and what is missing, if anything. Delivered within 48 hours of ordering.

Assessment of the current situation and strengths
Key gaps and risk factors
A clear recommendation: whether to proceed and how
The €490 is credited against the Launch Package if you continue to it within 3 months

€490excl. VAT · order directly · delivered in 48 h

Order by email →We confirm the order and its terms by email. The 48-hour delivery time starts once the materials are received and the order is confirmed.

Full engagement

Launch Package

We build together the first operating model for the public sector as a fixed-price project that usually takes one to two months. The package builds on the Readiness Assessment and takes you from understanding the market to choosing your first target tender.

Market mapping: what is tendered in your field, who buys and at what price level
CPV and monitoring profile ready to use (VOS Monitoring is ordered separately)
A plan to close readiness gaps: references, certifications, certificates and suitability requirements
Selection of the first target tender, with the reasoning
A first description of your services for market consultations
Data-based answers to fears about bureaucracy and assumptions about price levels

€5,500excl. VAT · Readiness Assessment €490 credited · via an intro call

Commonly heard

Two misconceptions keeping companies out of the market.

"Bureaucracy is too heavy"

Public procurement follows a clear, repeatable process. Once you learn it once, it repeats in the same way — that's predictability, not a barrier.

The request for tender specifies exactly what is evaluated and with what weighting
The process is uniform — the same rules apply to all competitors
Understanding the process is a competitive advantage, not a burden

"Price matters too much"

In expert services, quality and capability often outweigh price. The public sector pays for specialist expertise — and the cheapest bidder does not automatically win.

Quality and capability weighting is common in expert and service procurement
A good pricing strategy doesn't mean finding the lowest price
40% of tenders attract at most two bids (Ministry of Economic Affairs and Employment) — competition is often lower than assumed

Intended outcome

What the client takes away.

A clearer picture of the market, a realistic way to get started, and a practical model for identifying and assessing the first opportunities — without unnecessary trial and error.

How we work

Coaching, not outsourcing

VOS brings an external perspective, structure and practical experience to the table. The client's own team retains responsibility for decisions and execution.

Boundaries

What we don't do

We don't promise that every company fits the public sector
We don't build a heavyweight sales organisation on your behalf
We don't replace the client's own commercial decision-making

Next step

Let's find out whether the public sector is your next growth market — or whether it's time to invest elsewhere.

In a 20-minute intro call we assess the starting point and whether VOS is the right partner for this particular need.

Book a 20-min intro call