Bidder's perspective
Focus on competitiveness
We work on the bidder's side and view the procurement as a commercial and strategic whole.
Why VOS
On the bidder's side.
Strategy first.
VOS Advisory & Consulting helps companies make better decisions in public sector sales and procurement. The focus is on the bidder's competitiveness — not consulting the contracting authority, the legal process, or outsourced bid management.
The thinking behind VOS
Value-Optimized Strategy.
VOS stands for Value-Optimized Strategy: the optimisation of decision-making, pricing, scoring evaluation and operating models in situations where even small choices can have a significant impact on the outcome of a procurement competition.
The work starts from the practical situation. The aim is not to bring the client more administration or to submit the bid on their behalf, but to identify the choices that can genuinely improve competitiveness.
RoleCoach, not executor
InterestOne client per tender
GoalCapability stays with the client
Founder
Ville Suvanto
Nearly 20 years of commercial leadership, sales and sales development in the technology and digital services sector — at Gofore, CGI, Telia, Kuntien Tiera and Fujitsu. I have hundreds of tenders behind me, and I have been responsible for engagements where more than €100 million in contracts were won.
I know how and why tenders are won — and where they are lost before anyone has written a single line. My strength is viewing a procurement simultaneously as a commercial, strategic and qualitative whole.
My goal in every collaboration is the same: when the engagement ends, the client makes the next decisions on the strength of their own understanding — not an outside consultant's.
Recommendations
From people who have worked with Ville.
Personal recommendations from people who worked with Ville in his previous roles.
Leadership team colleague at Gofore
Ville has an exceptional ability to turn complex challenges into clear solutions that create value. Based on our long collaboration, I know him as a strong commercial leader and a pioneer of new markets. Ville brings tremendous energy, a pragmatic focus on solutions and the ability to take things from idea to results. I warmly recommend Ville for demanding development, change and growth initiatives. He truly delivers results.
Client at 2M-IT, the wellbeing services counties’ in-house ICT company
Together with Ville, we built a long-term framework for cooperation between 2M-IT and Gofore. It was used to staff and deliver a huge number of projects, from setting up the wellbeing services counties to rolling out digital solutions. Long and successful cooperation does not happen without collaboration between people and a willingness to take responsibility. Listening to the client, responsiveness and a solution-seeking mindset are among Ville’s strengths.
Mentor, has known Ville for almost 20 years
I have known Ville for a very long time, almost 20 years. Ville does what he promises, on time.
He is highly goal-oriented and determined in a good way. He also understands complex entities and is able to distil them simply. Especially in public sector tendering, he has a vast amount of subject-matter expertise.
Most important of all, however, is that he is approachable, socially intelligent and solution-oriented. Problems are there to be solved with a positive attitude. He is simply a pleasure to work with.
Client in three different organisations
Ville has been supporting me in account executive roles while I have worked in three different customer organizations, and also Ville has changed teams twice. The same great collaboration has continued in every team and role seamlessly.
He has a strong understanding of customer needs and contributes to strategic, vision-level thinking well beyond the traditional account management role. One of his key areas of expertise is sourcing processes and creating alliance type of collaborations. Ville also played a key role in providing consultants for one of Varha’s major digitalization transformations.
I can only hope our working relationship will continue as Ville moves to a new role running his own business. Vahva peukku Villen palveluille!
Partner and at times competitor, at different companies
I have had the pleasure of working with Ville for several years, sometimes as competitors but most often as partners. Collaboration does not work without trust, and trust is not built without genuine connection. With Ville, all of this has been easy and natural. Together we have created more customer value than either of us could have done alone. I warmly recommend Ville.
Colleague at Gofore, over four years on the same team
Ville’s long experience and expertise, particularly in the public sector and in selling to it, has been a significant help in my own work. In addition, Ville’s ability to spot new opportunities “outside the box” and his forward-looking, positive approach have helped us succeed in public sector tenders – even in a tougher market. I recommend working with Ville especially to anyone who wants to succeed in the public sector and focus effectively on the right things in business and sales.
Recommendations written in Finnish have been translated into English.
Principles
Three things we don't compromise on.
Independence
One client per tender
We never coach two competing bidders simultaneously in the same tender.
Clear role
We don't take over the bid
The client retains responsibility for the bid, its content and decisions. VOS coaches and challenges.
Next step
Let's talk about your situation.
If you have a question about public sector sales or the next procurement competition where you'd value an external perspective, let's start with a 20-minute conversation.
Book a free call